Nando’s Rewards The Low Spenders

We went to Nando’s for some dirty chicken on Tuesday evening. It’s wrong, but so right.

They’ve introduced a reward card, where you get a stamp for spending over £5.80. After 10 stamps, you get a free chicken. There are other rewards on the way if you’d rather cash in before obesity kicks in.

We spent just over £20 for two of us. I asked for a second stamp, but the server refused. I then asked if we would have got two stamps on two cards had my wife come up separately to order and pay for her meal. The server said no.

Remarkably, then, it seems Nando’s is operating a reward scheme that encourages customers to spend as little over £5.80 as possible.

By dining alone, I could get a free chicken after 10 meals and £58.

By dining with my wife, I’d have to spend £200 for the same reward.

Brilliant. Well done, Nando’s – your reward scheme actively discourages me from visiting!